Opening Remarks In modern fast-paced business world, maintaining an edge of the rivals is crucial. Competitive analysis has always been a core approach for achieving a market edge, but the emergence of AI technology has transformed this field. AI-powered tools are reshaping how businesses collect, process, and act upon data about their competitors

Introduction Social media marketing is evolving dramatically in the last few years, driven by shifts in innovation, consumer actions, and business needs. A major transformation in the advertising sphere is the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of businesses and marketers worldw